Most coaches wait until January to market. By then, it’s too late. The people who’ll hire a coach in January are making that decision now, in late October and November, while they’re tired, stressed, and quietly promising themselves next year will be different.
What this holiday season is telling us
The holiday forecasts are full of clues about how people are spending. Deloitte’s 2026 Holiday Retail Survey found that Gen Z and millennials are expected to account for half of holiday spending for the first time, and that many shoppers want experiences, not just things. Other forecasts show people becoming more deliberate, putting money where it means something.
That’s good news for coaches. Coaching is an experience with a purpose. The question is whether people can find you when they’re ready.
Five things to do before Thanksgiving
- Name the one problem you solve. “I help women rebuild after divorce” beats “I’m a life coach” every time.
- Create a January offer now. A clear start date, a clear price, a clear result. Open early sign-ups in November.
- Make a giftable package. Some people would love to give a sister, a spouse, or a best friend three coaching sessions. Make that easy.
- Show up where people are scrolling. One short video a week answering a real question beats ten polished posts nobody reads.
- Get your name out with real articles. Published articles with your bio and booking link keep working long after you post them.
Don’t build visibility alone
That’s exactly why Life Coaching Today exists. Through our coach memberships, you can be featured in our magazine, articles, 3 Minutes of Wisdom videos, and live TikTok sessions, with leads going straight to you. Coaches can also join our free Rising Coach listing and add only what they need.
You don’t have to figure this out alone
Book a free discovery call with a Life Coaching Today business coach: Find a Coach.
📕 Red Flags: A Woman’s Survival Guide to Dating in the Manosphere by Georgia Ann Hunter Jones and Kiddada Asmara Grey. Get your copy here.
Just Ask Maxx is a Master Relationship Coach, Master Hypnotherapist, Certified NLP Practitioner and Certified Divorce Mediator with Life Coaching Today. Email justaskmaxx@gmail.com or call 215-888-5362.
