HOW TO COME UP WITH A COACHING PROGRAM

by | Jun 8, 2020

Don’t over think it. That’s my number one piece of advice for coaches who are creating a coaching program. As a coach, you know that what you have to offer to the world is unique.

You know the years you’ve spent honing your skills as a writer and perfecting your craft. You continue to learn, knowing that being a student of the craft is the number one way to strengthen your skills. So why are you doubting yourself when you go to set up your program?

Why do you look to your colleagues website to see how they came up with theirs? You want clients to sign with you and you have to know that you have what it takes. Even if you had a dry spell in your business recently, this doesn’t mean you aren’t good at what you do. So, how do you come up with a coaching program if you’re a writing coach? Take inventory of what you have to offer your clients.

For example, if you’ve had success in writing romance novels, then you already have something big to offer – advice on how to pursue that genre. Create a questionnaire that gets to the root of why someone may want to write in that genre. Questionnaires are a great way to start. When I created my first ten questions, I ended up with close to fifty and that became my workbook for my coaching program.

How did I do that? I let my gift work for me. Don’t be your own enemy. Once I started flowing, the questions just continued. After you create your questionnaire or workbook, try to design a PowerPoint presentation that you can use for a webinar or on periscope.

Make it concise and straight to the point. Show people what you have to offer and give them value. This doesn’t mean you are selling them. You are teaching them. Don’t be afraid to give away tips and gifts that will lead your clients back to you.

There are tons of writing coaches out there who are already doing it. What will set you apart is how you do it. Make sure your gifts showcase your coaching skill, so that people will want to work with you. I give away three free ‘marketing your book’ gifts, but writers still need something to market.

This shows potential clients that I know the whole process, but seek to help them with the most important part – the writing. Creating your coaching program should be fun and showcase what you’ve learned about your niche over the years. Don’t be afraid to make a few mistakes. Start with one tool and build from there.

No matter how you look at it, you can only get people interested but so much; but once you capture their interest, make sure you have a coaching program built to keep it.

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